Home - Oluwashina Peter

Hello,
I'm Oluwashina Peter.

I have scaled the adoption of blockchain, cryptocurrency and SaaS products to millions of users for global brands through Content & Digital Marketing particularly in emerging markets.

A Personal Brand Focused on Scaling Product/Solutions in the Blockchain, Fintech and SaaS industries.

Marketing Strategy

Research and design products, define the target audience, introduce products into the market, create awareness across all channels, and generate users using high converting marketing strategies. Incorporating product-led growth strategies into marketing campaigns to save clients up to 30 cents for each $1 in Advertising costs.

Content Marketing & PR

I have consistently created quality contents, keyword-rich blog posts optimized for SEO, short& long form copy for global brands and distributed them via social media, email, Paid advertising and PR through top media publications.

Blockchain and cryptocurrency consultancy

Help projects identify industry trends and practices to penetrate markets especially on the African continent and the world at large.

Product Marketing

Create Go-to-Market strategies for your products, creating powerful positioning strategies, and identifying the best channels for advertising, brand awareness to optimize the path to conversion and retention of users. Collecting on-ground feedback from users to make the product better.

Education

Teach and educate people about Blockchain and Cryptocurrency in a story telling approach to generate new users for your project. I have educated thousands of people through my e-books and email list.

Influencer Marketing

Promote your blockchain and cryptocurrency projects to my large following on social media and email list of over 20,000 people.

Who is Peter?

I’m an entrepreneur who is passionate about providing solutions to problems in emerging markets through technology, innovations and marketing. I’ve led growth and B2C marketing campaigns in VC backed companies in the some of the technical industries and scaled products to millions of people.
Five years ago I discovered Bitcoin. Ever since I’ve had an amazing journey working in the marketing teams of multi-million dollar blockchain projects and educating thousands of people about the technology & the career opportunities available in the industry.

Brands I’ve helped grown 500X

Blockchain and cryptocurrency: the new oil

Since the invention of the internet the world has been constantly evolving fast and the whole world is now a global village that needs to communicate and transfer value really quickly with guaranteed trust.

Blockchain and Cryptocurrency is the new innovation that will disrupt the global economy.

In simple terms & analogies, this book will teach you about the history of money, the current financial system, blockchain technology, cryptocurrency (how to buy, send, store and receive them as well as trading cryptocurrency), why exactly we need the Blockchain & Cryptocurrency and careers & opportunities available in the industry for everyone regardless of their skill background.

Hello, I'm Oluwashina Peter.