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Hello,
I'm Oluwashina Peter.

Product and growth marketing leader specialising in blockchain, gaming, and emerging markets. In 7 years I’ve scaled adoption, built communities, and reached over 100 million users — across consumer, enterprise, payments, stablecoins, and Layer 1 and 2 ecosystems. Partners and teams include CoreDAO, Celo, Dash, Gateway App, Luno, Seedify Fund, Flori Ventures, and Thresh0ld.

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Product, growth, and marketing across gaming, payments, AI, SaaS, Web3 apps and protocols.

Read My Blog Posts
blockchain projects trying to hit the mark but missing the target

Why blockchain projects fail

Oluwashina Peter February 9, 2021
The Origin Satoshi Nakamoto had a very simple vision – to create a democratic financial system that is beyond the control of single entities like governments and banks who are…

Product & Growth Strategies

Create Go-to-Market strategies for your products, creating powerful positioning strategies, and identifying the best channels for advertising, brand awareness to optimize the path to conversion and retention of users. Collecting on-ground feedback from users to make the product better.

Retention & Lifecycle Marketing

Research and design products, define the target audience, introduce products into the market. Implement gamification, loyalty programs and community incentives to activate users. Product personalization

Revenue Optimization & Monetization

Identifies and optimizes revenue models. Develops and refines onboarding flows to reduce friction and increase conversions.

Companies I’ve helped grown

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