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Oluwashina Peter

Oluwashina Peter is an entrepreneur, digital marketer and writer with 5 years’ experience in the blockchain and cryptocurrency industry. He is the author of Blockchain and cryptocurrency: the new oil. If he isn’t writing, you can find him reading or playing Call of Duty.

Key Lessons from leading marketing for a B2B blockchain SaaS product

I worked with a B2B Blockchain SaaS company and my time with the company was the most rigorous work experience of my career, although I learnt a great deal about B2B marketing in the blockchain industry. I was leading tasks across various domains including Brand Strategy, Paid Media, Social media, Content marketing & SEO, Lead …

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Blockchain Education Layers

The 3 Layers of education to drive blockchain adoption

Education is the key to onboarding the next 1 Billion people into the blockchain/web3 industry. There are different entities involved in the process and a strategic approach needs to be taken to ensure we figure this out correctly to reach the 1B users mark at scale. Layer 1 involves Governments, Regulators, Lawmakers and everything else …

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