The 3 Layers of education to drive blockchain adoption

Education is the key to onboarding the next 1 Billion people into the blockchain/web3 industry. There are different entities involved in the process and a strategic approach needs to be taken to ensure we figure this out correctly to reach the 1B users mark at scale.

Layer 1 involves Governments, Regulators, Lawmakers and everything else affiliated with law and order.

Layer 2 involves Talents and contributors like entrepreneurs, designers, engineers, storytellers, ambassadors, journalists, marketers and everything else involved.

Layer 3 involves the general public, people who will actually use these products to make their own lives better.

I was hosted on a Rarebirds podcast where I dove into these layers of education in-depth. Below are some of the highlights of the discussion

• Learn About the Three Layers
  • Regulators
  • Programmers, Builders & Operators
  • The Public
• Understanding Layer 1: Regulators & Their Responsibility

• Understanding Layer 2: Business, Tech & Other Operators
  • The Importance of Talent
  • Creating Products that Solve Real Problems
  • The Blockchain Education Problem
  • The Need for More Communicators in the Blockchain Space
  • The Role Creators Should Play in the Blockchain Space

• Understanding Layer 3: The Users
  • Common Marketing Blunders Made by Blockchain StartUps
  • The Importance of Storytelling

• Marketers As a Part of the Design Phase

• Being Obsessed with the Users/Consumers of the Product

• Managing all Three Layers & Changing Lives with Blockchain Technology

You can listen below. Enjoy